a b "Overview: The Lexus Story". MSN Autos. 2008. Archived from the original on 9 December 2008 . Retrieved 25 December 2008. So, when you spot that logo next time, remember: it’s not just a symbol. It’s a promise. A promise that Lexus strives to keep, with every single car that rolls off their assembly line.

First things first, the logo is a direct reflection of the brand’s luxury status. Its simplicity and elegance communicate a sense of sophistication and high-class appeal. A Mark of Quality Number of Vehicles Produced in Japan by Model". Toyota Motor Corporation. Archived from the original on 17 June 2011 . Retrieved 5 July 2011. Lexus LS 460 – WCOTY". World Car of the Year. 5 April 2007. Archived from the original on 13 May 2007 . Retrieved 8 April 2007. Takagi, Kay (6 November 2006). "Lexus SC 430 title in final race" (in Japanese). Response.jp. Archived from the original on 17 August 2020 . Retrieved 3 April 2012. Global sales of Lexus vehicles increased by 12 percent in 2015 to reach another annual sales record with 652,000 units sold worldwide. [160]

The Story of the Brand

Maynard, Micheline (17 April 2006). "Lexus enters ultra-luxury arena". International Herald Tribune. Archived from the original on 20 February 2008 . Retrieved 21 November 2007. Well, the Lexus emblem is more than just a fancy piece of car jewelry. It’s a circle enclosing an “L” that was meticulously designed by an ad agency named Team One. The idea? They wanted to reflect the brand’s commitment to perfection. Sales' results of foreign cars in Russia in 2007". InvestExp. 15 January 2008. Archived from the original on 7 July 2011 . Retrieved 30 September 2008. Source Association of European Business in Russian Federation a b Trudell, Craig (26 February 2014). "Toyota Names Designer as Lexus Chief to Boost Sales Outside U.S." Bloomberg. Archived from the original on 21 August 2020 . Retrieved 21 December 2014. Interesting question! While the logo design remains consistent, Lexus does create special versions for specific purposes. For instance, they might use different colors or materials for limited edition models or special events.

In 2006, Lexus began sales of the GS 450h, a V6 hybrid performance sedan, [97] and launched the fourth generation LS line, comprising both standard- and long- wheelbase V8 (LS 460 and LS 460 L) and hybrid (LS 600h and LS 600h L) versions. [98] The fifth generation ES 350 also debuted in the same year. The LS 600h L subsequently went on sale as the most expensive sedan ever produced in Japan. [99] By the end of 2006, Lexus' annual sales had reached 475,000 vehicles worldwide. [100] In January 2007, Lexus announced a new F marque performance division, which would produce racing-inspired versions of its performance models. The IS F, made its debut at the 2007 North American International Auto Show, [101] accompanied by a concept car, the LF-A. Lexus LS 400, LS 430 and LS 460 Generations: Setting the Standard in the Most Comfortable Way Possible". Edmunds.com. 13 March 2003. Archived from the original on 5 July 2008 . Retrieved 8 July 2010. a b Ramsey, Jonathan (31 October 2007). "SEMA 2007: Lexus F-Sport performance accessories". Autoblog.com. Archived from the original on 20 November 2020 . Retrieved 21 June 2008. Firmas automotrices realizan inversiones". La Nación (San José) (in Spanish). 27 October 2006. Archived from the original on 10 November 2006 . Retrieved 29 May 2009.Waterman, Stuart (19 September 2006). "Lexus targets 500,000 units for 2007". Autoblog.com. Archived from the original on 28 September 2007 . Retrieved 6 May 2007. Razif, Muhd (1 January 2007). "Lexus launched in Malaysia". Malaysian Business. Archived from the original on 5 February 2016 . Retrieved 3 April 2012. Now, let’s talk about that circle, shall we? The circle that surrounds the ‘L’ is more than just a pretty frame. It embodies unity, completeness, and integrity. It’s Lexus’ way of saying they’re a wholesome brand, one that’s got it all, and then some. The History of the Lexus Logo