As we mentioned above, gravy syns vary according to how it's made and the type, so to help you out, we’ve listed some general syn values below of popular gravy. The Premier Foods CMO is convinced of the need to keep investing in brands even when you’re the market leader, because otherwise you risk losing relevance in the mid to long term. At just 0.5-1 syn for 100ml, gravy is low in syns making it a great way to flavour foods or roast dinners without any guilt. Gravy is typically just made from the cooking fat of meat or flavourings with starch if you buy the granules. Unless there is a “massive strategic reason” to change a distinctive asset the Premier Foods CMO would not advise doing so, although he sees a wider trend in the FMCG sector to reposition far too often.

Depending on whether you have gravy while eating out or homemade gravy, the syns will be different to the instant gravy.The campaign includes a partnership with Global Radio and represents Bisto’s biggest ever in-store Christmas activation, as well as a major TV push. Bisto gravy contains palm oil. Some vegans choose to avoid palm oil because unsustainable palm oil production causes deforestation. However, palm oil is in itself vegan and when it’s sustainably sourced it doesn’t have the same negative impact on the environment.

When you’re having a roast with your friends you’re there to build some bonds and share some stories. It’s not transactional, it’s not on-the-go eating,” Erceyes notes. This time the togetherness theme shifts to shine a light on friendship and the role a Sunday roast plays in uniting a pair of friends from childhood to motherhood, concluding with the pals introducing their own daughters to the tradition of sharing mealtimes. With Premier Foods having committed to creating “emotionally engaging” advertising for its core brands, the new campaign is designed to promote Bisto’s relevance to a new generation of consumers, particularly young families, over the “key winter season”. The creative heroes Bisto Best products, which over the past year have delivered 30.8% in value growth, ahead of wider category growth at 22%. He describes Bisto as one of the nation’s favourite brands, boasting close to 50% household penetration, which means roughly one in two homes buy the gravy brand at least once a year. While such high levels of awareness would make it easy for a brand to take its foot off the gas, the belief at Premier Foods is consistent brand building helps keep products relevant for generations. E635 can be made from plants or animals. The E635 that Premier Foods use in Bisto is derived from a vegetable source and so it is suitable for vegans. The use of E635 is not a reason for vegans to avoid Bisto gravy. Which varieties of Bisto gravy are suitable for vegans and vegetarians?This gravy type is high in salt, however, having 1.2g a serving like most gravy types, so we would suggest having it in moderation. Low Syn Alternatives To Mayflower Gravy The standard Bisto gravy granules that come in a red container are suitable for vegetarians and would also be acceptable to most vegans as they do not contain any animal-derived ingredients. However, Bisto Best Beef gravy is not suitable for vegetarians as unlike the Bisto in the red container, Bisto Best contains meat. Vegan gravy granules You should keep an eye on the fat content of homemade gravy however as well as the sodium content in gravy granules, we would recommend measuring out your pour of gravy rather than pouring and estimating the syns. General Syn Values Of Gravy Innovation is absolutely critical, it’s the lifeblood of our business and every brand in our portfolio has to have a three-year innovation pipeline without exception, because we know that unless we keep innovating and keep that brand proposition relevant to current consumer desires, changing palettes and new flavours then gradually we will lose relevance,” says Erceyes. Those types of use occasions and consumption you don’t see in our above the line campaigns because they need to show the most common use of the brand, but to drive reappraisal the best way we’ve found is via digital,” he explains.

Our objective is to keep driving that virtuous cycle. We were really successful doing it even three years prior to the pandemic. Obviously, the pandemic caused a huge boost in our business thanks to the fact we’ve been able to keep colleagues safe and our operations going.” Erceyes explains the company frequently uses TV due to the high household penetration of its brands. The belief is that the most effective way of sustaining brand equity and driving further penetration is to leverage a mass reach medium like TV. Premier Foods CMO Yilmaz Erceyes explains that most of the company’s brand building campaigns are developed with a view to being “timeless” and the creative is only updated once the team feels a change is needed.

Other products in the Bisto range

Premier Foods is a member of the Roundtable on Sustainable Palm Oil (RSPO) and since 2015 has sourced 100% of its palm oil from sustainable sources ( Source).

To conclude, Gravy is slimming world friendly with homemade and instant gravy having between 0.5-3 syns a serving for 50ml. This makes it a great flavouring for meat and veggies when you want to keep a meal syn friendly. Innovation remains at the heart of the plans at Premier Foods. Erceyes considers innovation the only way to deliver long-term sustainable growth given the need to keep pace with consumer needs. He says the business spends a lot of time and resources on gaining insights from consumers, which translate into innovation. For us it’s mission critical. Innovation and brand building-led growth is at the core of our growth strategy as a company and our business model is we innovate, we invest in our brands, we deliver leading growth and part of that growth we reinvest into our brands,” Erceyes explains. Start by frying off your onion, carrot and celery, after around 10 minutes add in the other ingredients and a cup of boiling water then simmer for 20 minutes until the veggie becomes softened. Bisto gravy contains the flavour enhancer E635, which is also known as ‘disodium 5-ribonucleotide.’

Developing a distinctive asset takes a lot of time, consistency, investment and money. You would be throwing away the effect you achieved over the past decades if your distinctive asset has been around that long, which is true for Bisto. If you’re trying to create a new distinctive asset you’re throwing away all that investment and the halo effect of that investment,” says Erceyes. To find out more about gravy and syns, we’ve put together a guide below which will take you through why gravy is low in syns, some syn values of gravy, how restaurant and instant gravy compare and recipes for making your own SW friendly gravy. Why Is Gravy Low In Syns? Erceyes believes these assets are timeless, with the ability to “amplify” effectiveness by tapping into existing memory structures in consumers’ minds. Finding the best mix