However, shops are free to set their own prices - so you might end up paying more or less depending on where you shop. Harriet Oakes, activation brand manager from Kellogg’s said: "We are thrilled to launch new Strawberry & White Choc Coco Pops, it took over 50 recipe trials before we achieved the tastiest mix of strawberry and white chocolate that turned milk the perfect pink.

Harriet Oakes, activation brand manager from Kellogg’s, said:“We are thrilled to launch new Strawberry & White Choc Coco Pops. It took over 50 recipe trials before we achieved the tastiest mix of strawberry and white chocolate that turned milk the perfect pink. When we launched White Choc Coco Pops in 2019, they sold out in just a few days so we’re hoping Coco Pops fans will be just as excited to try the new flavour. We’re sure kids and grown-ups alike will enjoy bringing a bit of pink to their breakfast.” Meanwhile, McVitie’s now does ‘fully coated’ chocolate biscuits that are perfect for dunking into a cuppa.Kellogg’s has announced the launch of new limited-edition strawberry and white chocolate flavoured Coco Pops in the UK. Kellogg UK has been operating in Manchester since 1938, when it opened its Trafford Park based factory – now Europe’s largest cereal factory. According to Kellogg’s, the new Coco Pops flavour turns the milk pink, guaranteed to add a splash of colour to a consumer’s breakfast. NewFoodUK shared the new release with their 90,000 followers on Facebook with the post being shared over 1200 times attracting over 1700 comments.

Kellogg’s has today announced a new cereal to brighten up breakfast: Strawberry & White Choc Coco Pops.

We are thrilled to launch new Strawberry & White Choc Coco Pops, it took over 50 recipe trials before we achieved the tastiest mix of strawberry and white chocolate that turned milk the perfect pink,” says Harriet Oakes, activation brand manager from Kellogg’s. Launching just in time for Valentine’s weekend, the new pink cereal will only be available for 12 months. And while the strawberry and white chocolate cereal contains no artificial colours or flavours, it will turn the milk pink, promise Kellogg’s. With 30% less sugar than other chocolate flavoured cereals, Strawberry & White Choc Coco Pops turn milk pink, guaranteed to add a splash of colour to your breakfast. It's also worth noting that the Strawberry & White Choc Coco Pops will only be around for 12 months.