Hanson, Dana (April 6, 2023). "The 10 Best Selling Candy Bars of All-Time". Money Inc . Retrieved November 21, 2023. a b Fleming, Nic, Chocolate bars cut down to size [ dead link], telegraph.co.uk. September 27, 2004, retrieved December 8, 2006. Quote is from Michael Jenkins (external affairs director at Masterfoods, as parent company was then known). Mars briefly marketed another candy bar of a different type under the Marathon name in the US during the 70s, so the simplification of the name was intended to reduce confusion about the products.

Super Bowl Ad FAIL by ESPN2 SportsNation's Michelle Beadle". February 2, 2011 . Retrieved February 2, 2011. Top 10 Largest Candy Brands In The United States". Zippia. April 24, 2023 . Retrieved November 21, 2023. The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2000 calories a day is used for general nutrition advice.This campaign was revived in 2022 in the UK under a slightly different form and new slogan "You're Unfiltered When You're Hungry" while using the initial American "Satisfies" slogan.

Richard Varey (September 11, 2002). Marketing Communication: A Critical Introduction. Routledge. pp.141–. ISBN 978-1-134-58159-7. The Marathon candy bar". Christian Science Monitor. March 18, 1999. Archived from the original on July 6, 2006 . Retrieved July 19, 2018.In Latin America, the slogan was the same as in the UK version, except that men doing extreme sports turning into the Mexican singer Anahí as a result of hunger. [46] Brazilian versions of the ad featured actresses Betty Faria and Cláudia Raia. The Rise and Fall of 'King-Size' Chocolate Bars (UK), h2g2 at bbc.co.uk. Article retrieved December 8, 2006.

Sweney, Mark (August 4, 2008). "Don't give us none of that jibba jabba". The Guardian. London . Retrieved June 16, 2009. Nestlé, which makes KitKats and other chocolate brands, has blamed “ significant and unprecedented cost inflation” for a 6.5% rise in prices in the first half of this year.Voorhees, Don (2004). Why Do Donuts Have Holes?: Fascinating Facts About What We Eat And Drink. Citadel. p.141. ISBN 978-0806525518.