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Originally released for Easter 2017. A golden Oreo filled with pink "marshmallow Peeps"-flavored crème. [64] Second version, released in February 2018, made with Peeps-embossed chocolate Oreo cookie wafers and purple "marshmallow Peeps"-flavored crème filling. Cadbury production moving to Australia". Otago Daily Times. 17 October 2017 . Retrieved 17 October 2017. The inside story of the Cadbury takeover". Financial Times. Archived from the original on 10 December 2022 . Retrieved 17 May 2019.

Ascribed to Cadbury plc. (19 January 2010). "A history of Cadbury's sweet success". Times Online. London . Retrieved 30 May 2010. A chocolate Oreo with three layers ("Triple-Stuf") of filling, colored red, white, and blue. [60] Released to promote the United States Olympic Team. Cadbury India Ltd. – Company Overview". Cadburyindia.com. Archived from the original on 2 February 2007 . Retrieved 21 December 2010. In 1905, Cadbury launched its Dairy Milk bar, a high quality product with a greater proportion of milk than previous chocolate bars. [10] Developed by George's son, George Cadbury Jr (along with his research and development team), it was the first time a British company had been able to mass-produce milk chocolate. [18] [19] From the beginning, it had the distinctive purple wrapper. [18] It was a great sales success, and became the company's best selling product by 1914. [10] The stronger Bournville Cocoa line was introduced in 1906. [10] Cadbury Dairy Milk and Bournville Cocoa were to provide the basis for the company's rapid pre-war expansion. [10] In 1910, Cadbury sales overtook those of Fry for the first time. [18] Chris Smith; Michael Rowlinson (1990). Reshaping Work: The Cadbury Experience. Cambridge University Press. pp.78–95. ISBN 978-0-521-32304-8.