One of the most iconic lines in their entire range, it was the Haribo gummy bears that first put the iconic brand on the map more than a century ago. The holiday, established in partnership with the National Day calendar, is a commemoration of the brand's 100-year history. These soft, colourful fruit gummi bears are the absolute favourites of children everywhere but adults enjoy them too! Whether you're looking for a quick snack or a delightful dessert, the Haribo Gold Bears Wildberry is the perfect choice for any occasion.

To compete with Goelitz, Trolli and other candy companies, Haribo updated its packaging and flavors and started selling its products in supermarkets and other major retailers.

Although they only sold gummy bears to begin with, they soon created lots of different sweet treats that were loved by all!

Another point of strength is Haribo’s continued expansion and ownership by the Riegel family, now in its third generation of candy-making. My feeling is that the gummy’s true predecessor is jelly or jam, as a way to preserve fruit cooked with pectin, and sometimes starches,” says Kimmerle. Corn Syrup, Sugar, Gelatine, Dextrose, Citric Acid, Malic Acid, Calcium Citrate, Sodium Malate, Corn Starch, Artificial and Natural Flavours, Artificial Colours: Yellow 5 – Tartrazine, Red 40 – Allura Red, Blue 1 – Brilliant Blue, Carnauba Wax. Haribo is the original creator of the gummy bear, and we’re so excited to celebrate the 100th birthday of our iconic Goldbears in unique and meaningful ways,” says Rick LaBerge, chief operating officer of Haribo of America, in a statement.The wholesale bag is not only great for pick n mix stands, but for personalised sweet mixes and also catering a sweet table for large events. These colourful, fruit flavoured jelly sweets are a favourite amongst children and it is easy to see why. Haribo Gold Bears are Haribo's world wide best seller, cute tasty and that retro gummy you remember from childhood.

Explore our selection today and experience the convenience, value, and top-notch service they have to offer. Each gummy bear is carefully crafted to ensure a soft and chewy texture that melts in your mouth, leaving behind a burst of fruity goodness. Lauren Triffler, head of corporate communications for Haribo of America, says the investigation found no evidence of modern slavery being practiced by the company’s wax suppliers. Still, the company decided to switch suppliers and eventually discontinued its use of carnauba wax, replacing the ingredient with beeswax.Among other candies, the company’s lineup includes soda-flavored Happy-Cola gummies, Sour Goldbears, Alphabet Letters and a Starmix featuring Haribo bestsellers. Please always read the labels, warnings, and directions provided with the product before using or consuming a product. More recently, in 2017, a German documentary alleged that Brazilian plantation workers tasked with producing carnauba wax, the ingredient that gave Haribo gummies their shine and prevented the candies from sticking together, were being treated as slave labor.