It's hard not to dislike this guy just for his inane bio on the back cover as it is vomit-inducingly cutesy. Example: During the Korean war, the Chinese got American soldiers to make public commitments of various things. Cialdini is, by all accounts, a charismatic public speaker and lecturer, so it's clear the man knows how to hold a live audience's attention. This book was particularly interesting to read immediately after Simon Sinek's 'Start With Why', in which is outlined the difference between tactics of inspirational leadership vs those of manipulative coercion.

However, if the incentive or motivation is removed after they have already agreed, they will continue to honor the agreement. Commitment and Consistency - If people commit, verbally or in writing, to an idea or goal, they are more likely to honor that commitment.The main point, as I take it, is that we are living in an age where we have access to more and more information all the time. Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he's aware that this knowledge could be misused, but doesn't go much further.

Cialdini sheds some light on these differences by pointing out some other areas where our thoughts don't match our actions, and explaining the unconscious shortcuts we use to help us function in our daily lives. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. I heard the author on Freakonomics recently and it sounded very interesting, so I purchased the book here immediately.He should have just done a reprint with a new foreword or something, because the result of the update is a total failure. It's a classic that has held up to multiple re-reads even without the expanded material in this newest edition, but for those already familiar with previous editions, this release provides an excellent reason to revisit Cialdini's work yet again.

Let's just say my expectations were exceeded and I will be giving this book multiple listens with my notepad.Reading this books familiarize with 6 most conventional and practical domains based on which we most of the time comply with a request that in absence of them we might have declined. Because our brain has been programmed this way and because by doing this we don’t have to think too hard, it seems natural and effortless, almost as if it is the most obvious and right thing to do. This book has a lot in common with Daniel Kahnemans’ “Thinking, fast and slow” which is one of my favorite books of all time. He entered into programs offered by different business enterprises and marketing agencies to train sales staff and dealers in ‘the art of persuasion’.