The NPD – which would not only target breakfastbut also midday and evening occasions – replicated “the sugary and non-nutritious cereal brands in the market, without the actual junk”, said Misfits. With 150 calories per serving along with 14g of protein, it’s the highest protein plant-based cereal I’ve come across. Considering these are plant-powered bars, I knew that I needed to adjust my expectations going into this review. Generally speaking, plant-based protein bars don’t taste quite as good as their dairy-based counterparts. However, trying this cereal dry was very disappointing. Yes, you taste some chocolate, but it’s closer to the flavor of chocolate protein powder than it is actual cocoa powder.

SOYA Protein Isolate, Tapioca Starch, Inulin (Chicory Root Fibre), Coconut Oil, Cocoa Powder, Natural Flavourings, Salt, Sweetener: Sucralose( Soya )

Super Hoops Cinnamon, £18.99 For 4 Packs | Brave

Traditional breakfast cereals tend to be loaded with sugar and are low in both fibre and protein, a combination that will send you on a blood sugar rollercoaster. Instead, look for a cereal that is high in protein, low in sugar and rich in fibre – these are the three macronutrients to be looking for. Bonus points if you can find a cereal that contains lots of nuts and seeds, which add additional protein and fats to create a more balanced meal.” – Clarissa Steer Clear Of Sweeteners I suppose that’s why they don’t list the cup measurement alongside the weight measurement on this one. Misfits co-founder Henry Sether said the NPD and rebrand would “widen our brand appeal and allow us to branch out into more categories and territories, cementing ourselves as a leading innovator in the plant-based functional food space across the globe”. Based on the photos, I just couldn’t help myself. I mean, you look at the below product photo and try to tell me that it’s not one of the most delicious-looking protein bars you’ve ever seen: us.misfits.health Misfits is a very popular brand overseas, and they’re doing their best to break into the US market now as well.

They are vegan, low in sugar and gluten-free. Each 40g serving provides 14g protein and weighs in at under 150 calories. SOYA Protein Isolate, Tapioca Starch, Inulin (Chicory Root Fibre), Coconut Oil, Cocoa Powder, Natural Flavourings, Salt, Sweetener: Sucralose. ( Soya ) Cereals like Weetabix and All Bran are wheat-based, which may seem like a healthy option, but wheat can irritate the gut and cause bloating. These big-brand cereals also all contain sugar. At the same time, wheat bran contains phytic acid (a natural substance found in wheat), which can prevent the absorption of certain nutrients such as calcium, magnesium, zinc and iron. If you enjoy these cereals, enjoy them sparingly and in small amounts.” – Kate Delmar-Morgan, nutritional therapist at the Institute for Optimum Nutrition Choose Granola WiselyA perfect example is Barebells: I absolutely love their protein bars ( Fulfil bars are extremely similar) but the plant-based Barebells protein bars really fell short for me. Extremely disappointed by this company's recent service. I have been a long and loyal customer. As a vegan these bars are ideal for me to get a protein hit. LOW SUGAR, LOW CALORIES - Each 40g serving has less than 1g of sugar and with 150 calories per serving it is low in calories. No artificial flavours, colours or preservatives. This is a chocolate cereal without the guilt. The fact that this is not touted as a keto-friendly cereal is also appealing to me because I tend to enjoy products more when they have carbs to them. Granted, there is very little sugar and it is overall low in carbs, but it’s a bit more appealing to me than a keto cereal.