Starburst products were entirely discontinued in New Zealand in April 2021, [12] and in Australia in June 2022. [13] Starburst-branded products had been sold in Australia since 1996. [14] Marketing [ edit ]

Mercer, Charles (1 May 2008). "Opal Fruits return to British playgrounds". The Daily Telegraph . Retrieved 2 May 2008. Wrigley Completes Merger with Mars". Wrigley.com (Press release). Chicago. PRNewswire-FirstCall. 6 October 2008 . Retrieved 19 August 2016. Hartel, Richard W.; Hartel, AnnaKate (2014). Candy bites: the science of sweets. New York, NY: Copernicus. p.207. ISBN 978-1-4614-9382-2.

The world renowned Starburst candy was invented around the year 1960, in the UK. Peter Pfeffer is rumored to have been the first version of the fruity candy which he called Opal Fruits. During that time, the flavors included lime, orange, strawberry, and lemon. Once the brand was gaining popularity, Pfeffer introduced Opal Fruits to the Mars company, who brought it to the UK markets about five years later. In 1967, the candy traveled to the US where it was renamed Starburst which became its global identity by 1998. After arriving in the US, various varieties were launched including the coveted Starburst Strawberry Fruit Chews in 1984. In the 1970s, Opal Fruits were well known in the UK for their advertising tag line "Opal Fruits—made to make your mouth water!" (slogan coined by Murray Walker [15]). The full advertising jingle was "Opal Fruits—made to make your mouth water/Fresh with the tang of citrus/four refreshing fruit flavours/orange, lemon, strawberry, lime/Opal Fruits—made to make your mouth water!" Yoplait Released Starburst Yogurt In 4 Different Flavors And, Yes, Pink Is Included". Delish. 5 December 2019 . Retrieved 17 February 2023.

cosmeticsdesign.com (20 June 2006). "Starburst candies becomes the new name for shower products". cosmeticsdesign.com . Retrieved 17 February 2023. Watch some of the worst commercials on-air". MSNBC. Archived from the original on 19 June 2018 . Retrieved 10 January 2014.Walmart Is Selling Starburst Duos Gelatin That You Should Definitely Make Jell-O Shots With". Delish. 26 September 2019 . Retrieved 17 February 2023. Starburst (originally known as Opal Fruits) is the brand name of a box-shaped, fruit-flavoured soft taffy candy manufactured by The Wrigley Company, which is a subsidiary of Mars, Incorporated. Starburst has many different varieties, such as Tropical, Sour, FaveREDs, Watermelon, Very Berry, Superfruit, Summer Blast and Original. During March 2020, the Opal Fruits name was revived again for a limited period in the UK with a 152g bag available in Poundland and Dealz stores initially, which included the four original flavours (lemon, strawberry, orange, lime). [11] Barganier, Erich (29 September 2021). "Everything You Need To Know About The New Starburst-Flavored Energy Drinks". Mashed . Retrieved 17 February 2023.

Little Lad Produces Big Laughs in Genius Masterfoods Spot". AdAge.com. Advertising Age. 7 May 2007 . Retrieved 10 January 2014. In 2002, Starburst created a song for the Australian market called " Get Your Juices Going". It was released as a CD single and attributed to a fictional pop group also called Starburst. [16] Owen, Oliver (1 July 2007). "Interview: Murray Walker". The Guardian. London, UK. Archived from the original on 2 October 2013 . Retrieved 29 April 2009. a b "Wrigley.com.au: STARBURST®". Archived from the original on 15 April 2015 . Retrieved 27 June 2022.

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Mcilraith, Brianna (10 August 2022). "RIP Starburst: Popular lollies discontinued in NZ due to rising costs". Stuff . Retrieved 11 August 2022. DeepTok is taking over TikTok with berries and cream videos". Mashable. 15 September 2021 . Retrieved 20 September 2021.

Starburst lollies discontinued in Australia". www.9news.com.au. 10 August 2022 . Retrieved 11 August 2022.

In the second half of 2021, the Berries and Creme commercial went viral for a second time, with a number of videos on TikTok using the audio and the "Little Lad Dance". [22] Other varieties [ edit ] Mars-Wrigley merger creates world's largest confectionery player". Confectionary News. 29 April 2008 . Retrieved 19 August 2016. Starostinetskaya, Anna. "Is Starburst Finally Launching Its First Vegan Gummy Candy in the US?". VegNews.com . Retrieved 17 February 2023.