By R. James Breiding
Why has Switzerland—a tiny, landlocked nation with few traditional advantages—become such a success for thus lengthy at such a lot of issues? In banking, prescribed drugs, equipment, even textiles, Swiss businesses rank along the largest and strongest worldwide rivals. How did they get there? Can the Swiss proceed to accomplish in a hyper-competitive worldwide economy?
Swiss Made bargains solutions to those and plenty of different questions on the rustic because it describes the origins, constructions, and features of crucial Swiss companies.
James Breiding is the founding father of Naissance Capital.
Read or Download Swiss Made: The Untold Story Behind Switzerland’s Success PDF
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Extra info for Swiss Made: The Untold Story Behind Switzerland’s Success
Peter eventually merged his business with that of his father-in-law in 1911. Realising that the combined company would provide it with an entrance into a rapidly growing market, Nestlé took an initial 39% of the business and took over the company completely in 1929. 26bn from over 60 countries around the world. The third important pioneer of the Swiss chocolate industry was Rodolphe Lindt. He produced the world’s first smooth chocolate using a grating and rolling machine called a conch. The machine gave the chocolate a soft, melt-in-the-mouth consistency, instead of the gritty, crumbly quality that had characterised chocolate hitherto.
Today, bank secrecy is under threat and apparently no longer as important to the world’s wealthy anyway, but Switzerland’s respect for privacy has probably contributed to its recent rise as a global centre for trade in raw materials and its status as a preferred place to live for those with great wealth. Switzerland may be neutral but it is not pacifist. It has one of the largest citizen militias in the world. Although it has never been engaged in any hostilities, the Swiss Army has nevertheless played an important role in the country’s culture; serving as a national melting-pot; as a builder of networks and as a prep school for company executives.
The original beverage made from the bean was unpopular with the Spanish court as it was too bitter. It was only when Hernando Cortez introduced a sweetened version of the drink in 1528 that it caught on. This exotic and novel experiment from South America was destined to find a home for itself and become one of the world’s most coveted treats in the unlikely setting of Switzerland – but the journey would be a long and circuitous one. The ancient Aztec and Mayan cultures discovered the virtues of the cocoa plant and believed that power and wisdom came from eating its fruit.