Charles, Dan (September 2, 2019). "Meet The Man Who Guards America's Ketchup". NPR. National Public Radio. Archived from the original on December 1, 2020 . Retrieved September 3, 2019. Heinz 57 figures in the plot of the novel The Manchurian Candidate when antagonist Mrs. Iselin lights upon a bottle of the product and adopts the number as an easy one for husband Senator John Iselin to remember as the number of Communists he charges with being employed by the State Department. The 1962 film adaptation retains this, with a bottle of Heinz 57 sauce appearing on-screen moments before John Iselin cites the number in a speech. BRKA) and Brazilian private equity firm 3G Capital bought H.J. Heinz. Two years later, Kraft Foods and H.J. Heinz merged, and the company was renamed Kraft Heinz

The bottle has the familiar label on the front, but instead reads: “Heinz 1869. Tomato ketchup, clear.” The company realised that it needed to put ketchup in a bottle that youngsters could control themselves. Otherwise, parental power would always limit consumption levels.Pomranz, Mike (March 29, 2021). "Buffaranch and Sweet Ketchili Are Heinz's Latest Condiment Mashups to Hit U.S. Shelves". Food & Wine. Archived from the original on November 14, 2021 . Retrieved November 13, 2021. By the late 90s, sales of the condiment were down and the company wanted to see if this had anything to do with people’s experiences using the product. User research identified that people were still finding it troublesome to get ketchup out of the plastic bottle.

Our consumer test revealed a rival ketchup can hold its own against Heinz - and is less than half the price. Ketchup giant H.J. Heinz Co. closes Friday in Leamington, Ont". Archived from the original on January 15, 2018 . Retrieved May 1, 2017. The Keg O’ Ketchup debuts on store shelves, capitalizing on greater market demand for ketchup. Holding 32 ounces, it’s one of the biggest condiment containers available in grocery stores, and is perfect for big families. Though production ceases in the late 70s, the giant bottle remains a sought-after prize for collectors. 1983 – Squeezable Bottle Smith, Andrew F. (1996). Pure Ketchup - A History of America's National Condiment with Recipes. Columbia, South Carolina: University of South Carolina Press. p.43. ISBN 1-57003-139-8– via Goole Books. Ketchup typically comes in plastic squeezy bottles so you can get the perfect dollop of sauce every time, but not all can be recycled.

Levey, Bob (October 19, 1998). "FOUND! -- THE RECIPE FOR 'MIGHTY MO' SAUCE". The Washington Post. Archived from the original on April 10, 2023 . Retrieved September 2, 2022. There weren’t 57 Heinz varieties when Pittsburgh business magnate H.J. Heinz first invented the slogan in 1896. Nor when Heinz 57 sauce was introduced soon after. There aren’t 57 now. There are, in fact, hundreds of Heinz varieties.

However, Heinz was on a separate quest to understand how people were consuming its ketchup product in the home. It commissioned researchers to visit family homes in the US and observe what Mom, Dad and the kids did when they all sat down around the dinner table. What they saw next gave them hugely important insights into their customers, probably way beyond what they had ever anticipated. Doling out a little dollop Martin, Rachel (April 5, 2019). "Heinz Launches 'Kranch' ". NPR. Archived from the original on April 8, 2019 . Retrieved April 7, 2019. Heinz spent years in intensive research, development and testing to create the first-of-its kind cap, made from a single type of material to make it fully compatible with kerbside recycling. But don't judge him too harshly yet. As Co.Design points out, Heinz really did keep the needs of the people close to heart. For instance, you've surely endured that embarrassing, futile battle with a full bottle of ketchup that simply refuses to budge, right? Well, it's your own fault for ignoring Heinz ingenious labeling: Our tasters were most impressed with its appearance and colour, but they also liked the taste, with some tasters describing it as well balanced with just the right amount of tomato and sweetness.

Classic design

Judkis, Maura (May 7, 2019). "Perspective | Kranch is the latest condiment mash-up we didn't need". The Washington Post. ISSN 0190-8286 . Retrieved November 14, 2020. Heinz Mayochup". Kraft-Heinz, Inc. Archived from the original on December 25, 2019 . Retrieved October 22, 2018.

Pomranz, Mike (March 19, 2021). "Heinz Unveils 'Tarchup,' 'Wasabioli,' and 'Hanch' in Canada". Food & Wine. Archived from the original on November 14, 2021 . Retrieved November 13, 2021. Meyer, Zlati (March 26, 2019). "Where's the best place to hit the Heinz? 7 fun facts as ketchup maker turns 150 this year". USA Today. Archived from the original on March 26, 2019 . Retrieved March 30, 2019.

GlobalData

Variety has always been a thing Americans love,” said Ken Albala, a food historian at the University of the Pacific. “They want choice. Even if it’s flavors of the same thing.” Heinz calls Mayochup meaning in Cree an 'unfortunate translation' ". CBC News. May 22, 2019. Archived from the original on May 23, 2019 . Retrieved May 22, 2019. Gladwell, Malcolm (September 6, 2004). "The Ketchup Conundrum". Taste Technologies (article series). The New Yorker . Retrieved July 16, 2017. Focuses on the reasons Heinz Tomato Ketchup dominates the ketchup market. One is really powerful and one is almost a waste of time. To keep going with the all-American theme, here’s a great quote from Yankee baseball player Yogi Berra: