Howler Head has seen a lot of success since its launch in 2020. It was one of the fastest-growing major American whiskies (flavored or unflavored) in California, Florida, Michigan and New York, according to a Nielsen study completed on Feb. 26. If you’re just starting out drinking whiskey, the best way to start is to begin by tasting different whiskeys. Treat it like a beginner’s course in whiskey drinking: taste different types of whisky, learn how they differ in flavor, try a variety of ages and styles, and discover what interests you.

Howler Head starts sweet on the tongue, much like the aroma. It has a toffee sweetness, with more of that dark brown sugar, and some slight vanilla creaminess. The sugar taste is fairly strong, so those without a sweet tooth may want to steer clear. OTHER COSTS OR EXPENSES: Any other costs or expenses not listed that may incur in connection with the winners and their guests taking up the prize shall be the sole responsibility of the winners and their guests.

The Story

Whiskey entrepreneur Steve Lipp and Wooler Brands CFO Jason Wooler own the Howler Head Monkey Spirit brand. Lipp is a Scotsman with his own Scotch label, Alexander Murray & Co. In the United States, Howler Head has established a strong presence in the bourbon whiskey market. According to Beverage Dynamics, the brand has seen significant growth in recent years, with a reported 7.2% compound annual growth rate (CAGR) from 2022 to 2021. The flavored spirits market is also estimated to continue growing, with an expected 6.2% share of the total spirits market by 2027. After savoring the various flavors on my palate, I was left with an elegantly smooth finish. The aftertaste had hints of banana, toffee, and a touch of spiciness, much like cinnamon. The finish truly amplified the enjoyment of the whiskey and left me wanting more. It was a pleasant contrast to other flavored bourbons and whiskeys, like Fireball or Sheep Dog Peanut Butter Whiskey. Rating Under White’s leadership, the UFC has grown into a global enterprise, and White himself has become a billionaire. In 2016, White was inducted into the International Sports Hall of Fame. He is also a close friend of Howler Head, and has been known to promote the company’s products on social media. Is Soda good with Whisky?

One such whiskey that has pushed the boundaries of traditional taste is Howler Head Whiskey. This American-made spirit boasts a unique fusion of banana flavor with deep and rich notes of aged bourbon. A perfect blend of boldness and smoothness, this premium quality whiskey opens a door to limitless possibilities. It’s a great way to learn what you like without getting blotto. When tasting try adding just a few drops of water to open up the flavor and aroma of the whisky. This is especially helpful with higher proof whiskeys such as cask strength bottles.

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Banana whiskey is an alcoholic beverage that infuses whiskey with the flavor of bananas. It is created by macerating bananas in whiskey for a period of time, resulting in a sweet, fruity, and subtle tasting alcohol – with notes of both whiskey and ripe bananas. The Howler Head booth at the 2022 Bar & Restaurant Expo and World Tea Conference + Expo at the Las Vegas Convention Center on March 22 in Las Vegas, Nevada. (Photo by Gabe Ginsberg/Getty Images for Nightclub & Bar Media Group) How about the so-called flavored bourbon? Peach, apple, and other “flavored bourbons” are technically whiskey liqueurs, sweetened, and have a lower ABV. If Chiquita Banana and James Bond collaborated on an alcoholic drink, I’m fairly certain that Howler Head Whiskey would be their end result.

Flavored whiskeys are popular in the 2020s. A NielsenIQ report for July 2022 shows whiskey sales rose 9.4 percent compared to 2020. During that time, NielsenIQ notes that "flavored whiskey was the real star of the show with sales jumping up by 14.6 percent compared to two years prior." However, while milk may help ease some of the harsher effects of whisky, consuming too much of either can potentially have some negative health effects. For example, consuming too much alcohol can irritate your digestive system, resulting in an upset stomach, nausea, and diarrhea. The initial scent of Howler Head is likely to take you by surprise. Strong and deep, it brings to mind dark toffee, with brown sugar sweetness creating some depth. And then comes the banana. It’s tropical, fruity, and subtly sweet. Chocolate and banana are a perfect combination of bittersweet and coconut flavor balance. Campari adds a classic bitter note that screams, "Negroni!"

WHAT THEY'RE SAYING

If one wants to drink their whiskey cold, ice or a few drops of water can be added to make their whiskey cool without sacrificing flavor. Can you mix whiskey with milk?